"Jack Daniels"-- the brand that has become the renowned photo of "American Cool" all over the world as well as across generations. A container of Jack makes a declaration (as well as this docudrama is everything about "why"). More than a straightforward story of the origins and impact of this hallowed brand, Going after Scotch is a 57,000 mile journey throughout 5 countries and 17 time zones that will show equal parts assumed provoking, informative, relocating and also funny. From rural Lynchburg, TN (where every decrease of Jack is made) to the Wilderness of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from workshop jams to backstage excursions, this journey files a social exploration into why a world of people understands a clearly American brand name.
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"Jack Daniels"-- the brand that has become the renowned photo of "American Cool" all over the world as well as across generations. A container of Jack makes a declaration (as well as this docudrama is everything about "why"). More than a straightforward story of the origins and impact of this hallowed brand, Going after Scotch is a 57,000 mile journey throughout 5 countries and 17 time zones that will show equal parts assumed provoking, informative, relocating and also funny. From rural Lynchburg, TN (where every decrease of Jack is made) to the Wilderness of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from workshop jams to backstage excursions, this journey files a social exploration into why a world of people understands a clearly American brand name.
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