Ray Kroc, an Illinois salesman, met Mac and Dick McDonald, who ran a burger joint in 1950s Southern California. Kroc was fascinated by the brothers' fast meal preparation system and recognized possibilities for a franchise. He placed himself into a position where he could take the company from the brothers and turn it into a multibillion-dollar conglomerate.
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Ray Kroc, an Illinois salesman, met Mac and Dick McDonald, who ran a burger joint in 1950s Southern California. Kroc was fascinated by the brothers' fast meal preparation system and recognized possibilities for a franchise. He placed himself into a position where he could take the company from the brothers and turn it into a multibillion-dollar conglomerate.
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