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The pickup industry is scandalous, shrouded in secrecy, and, to put it delicately, sleazy. Each year, it generates more than a billion dollars in revenue. Expensive workshops and training films promote the idea that women are biologically attracted to alpha guys. These workshops and videos are built on misconceptions and manipulation. Men will be able to become socially powerful Casanovas of the 21st century if they can discover strategies to overcome their shyness and become more outgoing. As far as the brochure is concerned, this is the case. The self-published book that Ross Jeffries wrote and released in 1992 titled "How to Get the Women You Desire into Bed" served as an inspiration for a generation of macho guys to aggressively advertise their tactics online. This gripping expose debunks the "date and mate" methods peddled by modern snake-oil salesmen. The author gained access to the movement's founders and current leaders to compile the information needed for the expose. These self-help-styled seminars are set to take advantage of anyone who is desperate enough to fall for the deadly promises that they make, and they can do it anywhere, from chat rooms to conference halls.