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Coronation Street is a British TV soap opera that first aired on Granada Television in 1960. It was soon aired on other ITV franchises. The show is about the lives of the people who live on Coronation Street in Weatherfield, a made-up part of Salford. The show is centered around the terraced houses, cafe, corner shop, newsstand, textile factory, and Rovers Return pub. In 1960, local scriptwriter Tony Warren came up with the idea for the show at Granada Television in Manchester. Warren's first idea for a kitchen sink drama was turned down by the station's founder, Sidney Bernstein, but producer Harry Elton convinced him to make thirteen pilot episodes. It was first shown on December 9, 1960, and within six months, it was the most-watched show on British television. It has been one of the most profitable shows on British commercial TV, which has helped the Granada Television franchise and ITV do well. Coronation Street is made by Granada Television at the Granada Studios in Manchester. It is shown in all ITV regions as well as in other countries. On September 17, 2010, it became the world's longest-running TV soap opera still being made. Coronation Street is known for how it shows a down-to-earth working class community with a mix of light-hearted humor and strong characters.